Today’s “new normal” requires a company website to be a marketing tool. It is essential for your business to remain established and competitive among competitors and target audiences. Today, a website design is very important for brand awareness. Building a powerful online digital presence and in-house digital marketing strategy are key ways to maintain profitability and growth in a time where conventional/traditional business tactics are limited.
A website redesign is a smaller project than building a new one, & This is a common misconception that I have heard. Many people underestimate the difficulties of redesigning an existing website and end up disappointed, frustrated, and unhappy with the results.
A website redesign can be a big investment, but it can provide significant ROI if done right. It is vital to assess the digital presence of your company and make sure that your brand is communicated, visualized and represented in a way that is both intuitive and meets the needs and expectations of your target audience. There are many things to take into consideration when talking about a redesign. Here are some questions you should ask before making a decision to proceed with one.
These Are Questions Before You decide Website Redesign
1. Is Your Website a Good Reflection of Your Brand Positioning?
Companies that relied on trade-show marketing and sales in person are rapidly losing brand awareness. Many companies also hold onto outdated websites that do not reflect their brand or meet the needs of their customers. A website redesign plan can be a quick and easy way to raise brand awareness and reach your target audience.
It is crucial to embed your brand’s identity on your digital presence. This will help build brand trust and loyalty. Through purposeful messaging and design, your website should reflect your company’s brand tone and voice.
A successful website project will require you to tell your brand’s story in a memorable and engaging way. The website of your company should serve as both a reference point and a source for validation for users. If your website is not reflecting your brand’s values and positioning, it may be worth redesigning.
2. What is your SEO score?
A strong Search Engine Optimization strategy and foundation will lead to a higher ranking website in search engine results pages. Your website will be seen more often by search engines and brand, which will result in more qualified leads to your site. This will increase your company’s reach.
Website redesign offers many benefits in SEO. These include increased organic traffic, brand awareness, lead generation and More organic Traffic. It is essential to create a search engine optimization strategy to increase brand awareness and search ranking. This will analyze the google search console to determine which keywords are most effective for SEO and SERP visibility.
To put it another way, your website content should have appropriate title tags to ensure that it ranks well and you should follow all Google best practices. Here are some SEO tips to consider when redesigning your website or determining if it is SEO-friendly.
- Are your keywords already being searched for in Google?
- Do you monitor your rankings?
- Have you ever run an SEO Audit before?
- Are you sure that 301 and 302 redirects are properly set up?
- Are you able to set up internal linking correctly?
- Are you following Google’s best practices for SEO?
3. Are you generating and converting leads?
A digital presence that is well-designed will double as a sales and marketing tool for your company. It optimizes user journeys and helps you to convert leads. It should support and reflect your sales cycle, creating clear calls-to-action and giving users multiple options to convert, complete an ecommerce transaction, or get in touch.
A site audit can help you determine if your website isn’t converting or generating new business. You can use heat maps and Google Analytics to see how users interact with each page. This data will help you understand the user’s end goal, as well as current issues and page optimization. These factors should all be considered when designing UX/UI to improve conversion rates and create a website capable of serving as a lead generation channel.
4. Can Your Target Audience Locate the Information They Need?
It is crucial to test the content and information that you make available to your consumers. Your target audience will not be able to find the resources and information they require when they visit your site. Your bounce rate will also increase.
Your target audience may have a knowledge gap because of several factors. You can put yourself in the shoes and perspective of your target audience to determine if your language/copy is easy to understand and if it is too technical. It could be beneficial to implement a content marketing strategy that breaks up the text with infographics or images in order to make your website easier to read.
Redesigns are a great way to improve content and create clear and intuitive user journeys. A simple way to promote thought leadership, case studies and blog/news articles is to create seamless resource and information discovery. It is also a great opportunity to review the way that you present your products and services.
There are many ways to highlight the best things about your company. You can first assess your information architecture. It will be easier to organize products or services according to use cases if you have a better understanding of your target audience. This means that one can optimize their website menu to create multiple routes to the same goal, also known as cross-linking information architecture. This could be used to organize case studies by industry or company type. Two different audiences can access the same case study from different entry points. Bounce rates will naturally decrease if the user has multiple routes to reach their goal.
A user-first approach to responsive designing can help you showcase your products, services and content, in addition to the website’s information architecture. It means that your website is designed to meet the needs of your users and ensure consistency across all devices. Responsive design includes making sure that your website fits on a mobile device, using white space to highlight content and motion/animation to make images stand out. Important to remember that every design element should serve a purpose and not just be “cool.”
The UX/UI elements listed above can be combined to reduce knowledge gaps and give users the information they need in order to convert. You may consider a redesign of your website if you have a high bounce rate or users are having difficulty understanding what you do.
5. Are you compliant?
Complicity is the new buzzword. We are constantly monitoring social media updates to see which trends and techniques will boost our following. Your website deserves the same attention. Webdesignhub will help you with this.
We are experts in GDPR Compliance and will ensure that your website meets all government standards.
Other compliance requirements include KYC (Know your customer), KYB (Know your Business), and AML (Anti-Money Laundering). These checks are required by certain industries like iGaming and Blockchain, Cryptocurrency, Artificial Technology, and Medical Advancements, such as the Medical Cannabis Industry.
It is important to keep up with all of these factors in order to have a website that functions well and has high conversion rates and traffic. Alt Text addition, as well as other practices, can also be important.
It’s impossible to predict how people will react to our websites. However, we can learn from digital marketing industry that understanding and following best practices could make or break your industry and your viewers.
Contact us to speak with one of our web design experts. We’ll help you set up a team to drive more traffic and sales to your new site.
6. Is the site’s structure sound?
It’s not a good idea to choose paint colors before you calculate how many rooms your building will need. The big things should be tackled first.
Referring to the house analogy: Sometimes you can look at a house that has “good bones”. All the structural elements are in good condition and minor improvements are minimal. The redesign of a site that has “good bones” may focus on improving its presentational elements, such as typography and icons, or making it more responsive to small screens and tablets.
Redesigns often require a rebuilding of the website’s underlying structure. This could include adding or changing content types, restructuring the organization of stories and content, and creating a more intuitive navigation system. It is important to address the major issues first before moving on to the small stuff. It’s not a good idea to choose new paint colors before you calculate how many rooms are needed to expand the building. The big things should be tackled first.
7. Are you using a CMS? Is it the right CMS?
Surprisingly, many websites still use no content management system (CMS), which is the digital equivalent to an old car that’s held together by twist ties and duct tape. Many websites still use a custom-built CMS they built years ago. Others sites use a modern CMS but it doesn’t work well for them. It’s too complicated or frustrating for their staff.
This is an important question to ask yourself before you launch a redesign. Although switching to Drupal or WordPress may offer many benefits, it could also have an impact on the cost and scope. This may also mean that staff will need to be trained and familiarized with the new CMS before the site is relaunched. This will ensure that you are realistic about your budget and time.